Marketing is a very broad-based term that can be construed as many things. An article found on Encarta.msn.com says the following about Marketing:

*Marketing

The process by which a product or service originates and is then priced, promoted, and distributed to consumers. In large corporations the principal marketing functions precede the manufacture of a product. They involve market research and product development, design, and testing.

Here is how we apply this at RLO:

Our goal first and foremost is to highlight the most important features of your product and how it can help satisfy your particular customers’ needs and desires. Click here to find out how RLO can use basic Consumer Marketing to grow your business. If you own or operate a local neighborhood business or franchise, click here and learn what RLO can do for you with their Grass Roots Marketing Programs.

Where marketing once stopped with the sale, today businesses believe that it is more profitable to sell to existing customers than to new ones. As a result, marketing now also involves finding ways to turn one-time purchasers into lifelong customers. You can click here to learn more about how Relationship Marketing can achieve this.

How do you achieve the goals set forth above? It’s simple, just ask RLO!

*Reviewed By:Brett Robbs, B.A., M.A., Ph.D.Associate Professor, School of Journalism and Mass Communication, University of Colorado at Boulder."Marketing," Microsoft® Encarta® Online Encyclopedia 2006 http://encarta.msn.com © 1997-2006 Microsoft Corporation. All Rights Reserved.© 1993-2006 Microsoft Corporation. All Rights Reserved.