ABOUT RLO CONSULTING
When we say, “just ask”, we mean it. That’s because we have the necessary tools and expertise to address all your marketing, promotions and special events needs, and help you achieve your goals.
RLO Consulting is a partner in your success. Starting with sound strategy and essential market research and knowledge, we’ll work with you to get your ideas to soar while increasing public awareness and excitement about your project, product, service or event. And you can rely on us every step of the way, from planning to promotion, marketing to brand management.
All you have to do is ask.
Richard Oleff established RLO in 2003. He possesses a wealth of experience in event production, promotions, marketing and sponsorship sales. Oleff started his career big, working for three years at MDM Group on the production of the Chicago Air and Water Show. For the next few years, he turned his sights to broadcast media, eventually becoming On-premise Special Events Manager for Chicago stations WLUP, WMVP and WRCX (Rock 103.5) of Evergreen Media Corporation, and then became Marketing Director for WRCX.
In 1996, Oleff embarked on a new journey, taking on independent project work that included Grand Opening events at Fields BMW and Jeep, consulting on Rock 103.5’s RockStock, as well as State Delegation parties for the 1996 Democratic National Convention.
Richard went on to work for KBA Marketing as an Account Executive on the Coors Light account and in 1998 became Director of Marketing for Lou Malnati’s Pizzeria and spent over 5 years overseeing 20 restaurant and carry-out locations, an extremely successful mail order business and a growing catering business.
In November 2003, Richard again went out on his own forming RLO. Since then, he has worked as the Project Manager on the $23 Million Kohl Children’s Museum and has consulted, created and implemented marketing plans, promotions, internet marketing and events for clients such as Blue Cross Blue Shield of Illinois, Verizon Wireless, Second City, Fields Automotive Group, Vienna Beef, Make-A-Wish Foundation, Carmichael’s Chicago Steak House, Chelios Roenick Charity Golf Outing, Kim & Scott’s Gourmet Pretzels, Walker Bros. Original Pancake House, Raceline Motorworks, Pizano’s Pizza and Pasta and Carson’s Ribs.
Richard has implemented and consulted on hundreds of charity events over the past 20 years that have benefitted charities including Make-a-Wish Foundation of Illinois, Northwestern Hospital, Cystic Fibrosis Foundation, Maryville Academy, Father Smyth’s Standing Tall Foundation, Cheli’s Children’s Foundation, Briggs 4 Kids Foundation, Athletes for Causes Foundation, Leukemia Research of Illinois, March of Dimes, Center for Enriched Living, Children’s Memorial Hospital and the NSSRA.
Oleff has established a strong team of freelancers at RLO to ensure that your project will be delivered on time and on budget. All you have to do is just ask!