Our
Story
Since 2003, RLO Consulting has been a trusted partner in helping organizations achieve their goals through strategic marketing, event production, and brand management. Founded by Richard Oleff, who brings decades of experience in promotions, sponsorship sales, and event planning, RLO has worked with a diverse range of clients—from global corporations to grassroots non-profits. Whether it’s building public excitement around a new product, crafting memorable events, or boosting fundraising efforts, RLO delivers tailored solutions that drive results.
Richard Oleff
RLO Consulting Founder
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Richard Oleff founded RLO in 2003, bringing extensive experience in event production, promotions, marketing, and sponsorship sales. His career began with a three-year stint at MDM Group, producing the Chicago Air and Water Show. He then transitioned to broadcast media, serving as On-Premise Special Events Manager for WLUP, WMVP, and WRCX at Evergreen Media Corporation, later becoming Marketing Director for WRCX.
In 1996, Richard ventured into independent projects, managing events like the Fields BMW Grand Openings and RockStock for Rock 103.5, as well as coordinating State Delegation parties at the 1996 Democratic National Convention.
He continued his career at KBA Marketing, working on the Coors Light account, and then spent five years as Director of Marketing for Lou Malnati’s Pizzeria, overseeing multiple locations and expanding their catering and mail-order business.
Since launching RLO, Richard has led projects like the $23M Kohl Children’s Museum and developed marketing strategies for clients such as Blue Cross Blue Shield of Illinois, Verizon Wireless, and Make-A-Wish Foundation. He has also spearheaded hundreds of charity events for organizations including Northwestern Hospital, March of Dimes, and Children’s Memorial Hospital.
During the pandemic, RLO anticipated a post-COVID shift toward corporate team-building events and has spent the last four years successfully growing this side of the business. Backed by a strong team of freelancers, RLO ensures every project is delivered on time and within budget.